Cookie Policy

This Cookie Policy was updated on 27 April 2018 and is effective as of that date.

This Cookie Policy applies to (the "Website"), operated by AED Distribution, a company based in Belgium, with registered office Bedrijvenpark De Veert 13/004, B-2830 Willebroek (BE 0421.857.156) (“AED”, “we” or “us” ) acting as data controller. Click here for our general privacy policy.

Please note that non AED Audio/AED websites, which may be linked to the Website, are not covered by this Cookie Policy.

By clicking the ‘I understand’ button on the AED Audio Cookie Banner, you are agreeing to our use of cookies and similar technologies in line with your current cookie setting and in accordance with this Cookie Policy.

If you do not agree to our use of cookies in this way, you should set your browser settings accordingly. You will always be able to withdraw your consent and change your choice by amending your browser settings in the future. If you disable cookies that we use, this may impact your user experience while on this Website.

What Are Cookies

As is common practice with almost all professional websites this site uses cookies, which are tiny files that are downloaded to your computer (or other internet enabled devices, such as a smartphone or tablet), to improve your experience. Cookies can be used by web servers to identify and track users as they navigate different pages on a website and identify users returning to a website. Two types of cookies may be used, "session cookies" and "persistent cookies". Session cookies are automatically deleted at the end of your browning session. Persistent cookies remain longer on your device, for the duration of each specific cookie, and will remain valid until its set expiry date (unless deleted by the user before the expiry date).

This page describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored however this may downgrade or 'break' certain elements of the sites functionality.

For more general information on cookies see the Wikipedia article on HTTP Cookies.

How We Use Cookies

We use cookies for a variety of reasons detailed below. Unfortunately in most cases there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you leave on all cookies if you are not sure whether you need them or not in case they are used to provide a service that you use.

For what purposes is the Website using cookies

Many cookies on this Website perform essential functions or services you have requested or are used for security purposes, as further described in the table below.

We use cookies to make this Website easier to use and to better tailor the Website and AED Audio products and services to your interests and needs. Cookies may also be used to help speed up your future activities and experience on the Website (e.g, when you submit data through a form such as those found on contact pages or comment forms cookies may be set to remember your user details for future correspondence). We also use cookies to compile anonymous, aggregated statistics that allow us to understand how users use the Website and to help us improve the structure and content of the Website (for example, by monitoring which features of the Website are being used, which pages are visited, how often, and what information is downloaded).

What types of cookies does the Website use?

The list below summarises the different types of cookies we use on the Website.

Functional cookies
Cookie banner - this cookie is used to control the appearance of the cookies information/consent banner (persistent).
Preference cookie – this cookie is used to remember a user's choice about cookies on the Website (persistent).
Language cookie – this cookie is used to remember user's language choice on the Website (persistent/session).
Country cookie – this cookie is used to remember a user's choice of country/ location (to keep it for next visit for example) (persistent).
Authentication cookie – these cookies are used to identify unique visitors to the Website. These cookies allow us to remember users so that AED can provide users with access to pages personal to them, for example, personal account pages. These cookies help maintain your visit secure. (persistent/session).

Analytics cookies
Google Analytics – cookies with names beginning _ut (Google Analytics is a web analytics service provided by Google, Inc. ("Google"). These cookies are used to collect information about how visitors use the Website. We use the information to compile reports and to help improve the Website. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the Website from and the pages visited. More information can be found at (persistent).

Adobe SiteCatalyst - The Website uses Adobe (formerly Omniture) SiteCatalyst to give us insights into how many people visit the Website, and how users interact with it. Cookies are used to help us to better estimate the number of individual anonymous visitors to the Website. More information can be found at |

Third Party cookies
In some special cases we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site.

From time to time we test new features and make subtle changes to the way that the site is delivered. When we are still testing new features these cookies may be used to ensure that you receive a consistent experience whilst on the site whilst ensuring we understand which optimizations our users appreciate the most.

Disabling Cookies

If you wish to withdraw your consent to our use of cookies on this Website, or if you wish to delete or control the placing of cookies on your computer, you can change your browser settings to block cookies or to alert you when cookies are being sent to your device. Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of this site. Therefore it is recommended that you do not disable cookies.

How can we make changes to our Cookie Policy?

Except to the extent limited by applicable law, AED reserves the right, in its sole discretion, to change, modify, and/or add all or parts of this Cookie Policy, at any time. Any change to this Cookie Policy will be posted on this page and notified to you by e-mail (where appropriate or required by law and to the extent that you have provided us with your e-mail address).

How can you access, modify or delete your personal information (your rights)?

Under applicable Data Protection Laws, you have the following rights (under the conditions set out in applicable Data Protection Laws): (i) to access personal data AED holds about you, (ii) to request rectification, supplementation or erasure of personal data about you, (iii) to request AED to restrict the collection, processing or use of personal data about you, (iv) in certain circumstances, to object for legitimate reasons to the processing of your personal data (including the right to object, upon request and free of charge, to the processing of personal data for direct marketing purposes), (v) to request data portability, and (vi) to know the identities of third parties to which your personal data are transferred. You also have the right to lodge a complaint with the competent supervisory authority.

Hopefully that has clarified things for you. If you have any questions on AED Audio's Cookie Policy, or if you wish to exercise your rights under applicable law, please contact us by email at or at the contact address below:

AED Distribution - Bedrijvenpark De Veert 13/004 – B-2830 Willebroek (Belgium)

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